Boat Tours & Charters Case Study
Organic revenue up 50% in a year when organic search shrank for most of the industry
The Results
+50%Organic Search Revenue
+16%Organic Search Sessions
+253%
In a year when organic search traffic declined across much of the tour industry, this Maine boat tour operator grew both its organic traffic and its organic revenue. An ongoing full-service SEO program kept the brand visible for high-intent searches, while revenue from AI assistants climbed sharply alongside it.
What We Did
Ran an ongoing full-service SEO program covering on-page optimization, fresh content and site improvements, focused on the searches travelers make when they are ready to book a boat tour. Tracked AI assistant referrals alongside organic search to see the full picture of discovery.
The Impact
Organic search revenue grew 50% and organic sessions rose 16% while organic traffic fell across most of the industry. Revenue from AI assistants more than tripled, and total online revenue grew 23%.
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