Refined Audience Targeting & Creative Strategy Boosts Revenue from Paid Ads

With San Francisco tourism slowing down, Bay City Bike faced a challenging market. TOMIS addressed this by layering in new local prospecting audiences, targeting key Bay Area zip codes and refining detailed interests tied to iconic SF attractions and bike tours. Out-of-market audiences were narrowed to more specific age groups and geographic locations, while social media engagers on Facebook and Instagram were added into retargeting pools to capture warmer leads. Creative updates spotlighted BCB’s tour offerings, length, and pricing, while weaving in customer testimonials and highlighting the exclusive 20% online booking discount. These adjustments worked together to drive significant revenue and ROAS growth despite external market pressures.