The Results
Parkwide Bike & Surrey Rentals launched a redesigned TOMIS website in January 2025 focused on intuitive navigation, clear calls-to-action, and strategic social proof. The result: a 34% lift in conversion rate (7.2% vs. 5.4%), a 26% increase in direct bookings, and 177% growth in online revenue.
Parkwide Bike & Surrey Rentals partnered with TOMIS to launch a redesigned website on January 31, 2025, aimed at creating a more engaging and user-friendly experience. The new site focused on intuitive navigation, enhanced readability, and clear calls-to-action, all crafted to drive higher conversions and revenue. Updated branding elements, clear service offerings, and strategically placed social proof were incorporated to build trust and guide users effortlessly through the booking process.
The result was a 34% increase in conversion rate (7.2% vs. 5.4% the prior year), a 26% increase in direct bookings, and a 177% increase in online revenue, demonstrating the impact of a customer-centric TOMIS website tailored to their audience’s needs.
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