The Future of AI Search: Is Your Website Ready?
By future-proofing your site today, you’ll be ready to capture more traffic, convert more bookings, and thrive in the age of AI search.
Unlocking Profitability & Marketing Strategies: Highlights from Arival San Diego 2024
Unlocking Profitability & Marketing Strategies: Highlights from Arival San Diego 2024 The Arival Conference in San Diego 2024 brought together industry leaders, innovators, and experts in the tours, activities, and experiences sector. This year’s event was a melting pot of ideas, strategies, and insights aimed at helping tour operators boost profitability, refine marketing approaches, and […]
TOMIS Acquires New Zealand Based Yonder
TOMIS Acquires New Zealand-based Tech Company Yonder! Today the TOMIS team is thrilled to announce that we have officially acquired Yonder, a technology company focused on building cutting-edge customer experience and communication software for tour operators. Based in New Zealand, the Yonder product is a natural extension of our work here at TOMIS, providing innovative, […]
Optimizing User Experience to Boost Revenue: A GoCar Tours Case Study
Why Conversion Rate Optimization Services? In the competitive world of tourism, user experience is crucial for businesses looking to thrive, especially in challenging times. In this case study, we’ll explore how GoCar Tours improved their website’s user experience by leveraging conversion rate optimization (CRO) services, resulting in increased revenue, conversion rates, and user satisfaction, even […]
Outdoor Recreation Operators: 2022 Recap & Marketing Trends
As we geared up for 2022, the outdoor recreation side of the house was anticipating another record-smashing year. American Outdoors members were surveyed, and only 8% predicted 2022 to have a slight decrease in demand compared to 2021. Coming off of a massively successful year in 2021, many outdoor recreation tour operators were optimistic about […]
Outdoor Recreation Clients’ 2021 Marketing Recap
2021 from the Outdoor Recreation Perspective 2021 was (for many of us) a year for the record books. When Q4 wrapped, it was like finally being able to catch our breath, before diving head first into 2022…but more to come on that later. Success in 2021 didn’t come easy. Regardless of the outdoor recreation industry […]
AI Chatbot for Tour Operators: 2021 in Review
Back in 2019, our team was on a mission to find a solution to one of the biggest problems facing our clients. Many tour operators we spoke with expressed frustration at the hours spent every day answering the same questions, over and over, despite having optimized their website and FAQ pages. Our solution? The […]
SEO 101 for Tour Operators – Made Simple
Understand SEO and Strategies to Meet Your Customers Where They Are Searching Search Engine Optimization – you may have heard of it, but let’s put the jargon aside and talk about what SEO is and why it rocks for your tour or rental business’ website. The organic search results are where you get answers when […]
Why Core Web Vitals Matter for Tour & Activity Operators
By now you have likely heard of Google’s Web Vitals Initiative and its corresponding update establishing page experience as a factor in determining how they will serve up search results to their users. Set to begin in June of 2021, operators are going to have to confront the key question, “how will this change affect organic traffic to my site”?