How Separate Lodging Pages Increased Revenue & Bookings

Historic Banning Mills’ original lodging page was long and hard to navigate, leaving many visitors unaware of specific offerings. Frequent chatbot and phone inquiries highlighted the need for clearer differentiation. TOMIS restructured the page into a parent with three dedicated product pages, cabins, treehouses, and lodge rooms. This streamlined layout improved clarity, showcased each unique option, and significantly boosted revenue and conversions.