The Carbon Cost of Clicks: Making Tourism Marketing More Responsible
In tourism, digital marketing is often the bridge between a traveler’s curiosity and their booking. But behind the Google searches, Instagram ads, and retargeting campaigns lies something we rarely talk about: carbon emissions. At TOMIS, we’re working to make this part of the conversation. Learn More About Our Environmental Investments & Methodologies The Reality of […]
Tourism With Aloha: Body Glove Hawaii’s Model for Sustainable Travel
Located in Kailua-Kona on the Big Island, Body Glove Hawaii has built more than just a business that provides guests with exceptional ocean adventures. They have cultivated a stewardship rooted in aloha and their mission to protect the environment and respect wildlife. For Body Glove Hawaii, these claims aren’t just a marketing ploy; they echo […]
Rethinking Digital Growth: Why TOMIS is Offsetting Our Carbon Footprint
The tourism industry is evolving at lightning speed. More customers are booking online, engaging through social media, and choosing experiences based on digital discovery. But with that growth comes an often-overlooked question: what’s the environmental cost of all this digital activity? At TOMIS, we’re proud to take measurable steps toward answering that question. We’re offsetting […]
TOMIS’ 2023 in Review: Trends that Shaped the Travel & Tourism Industry
2023 was a big year for the travel and tourism industry, our clients, and TOMIS as a whole. Here’s a recap of the trends, strategies, tech, discussions and performance.
A Tour Operator’s Guide to Using ChatGPT
Since their public launch in November of last year, it seems like OpenAI’s latest tool, ChatGPT, is just about everywhere. The buzz around ChatGPT has grown into a full-on phenomenon across various industries, including the tourism industry. But what does a tour operator need to know about it? Consider this your starting point for […]
Urban Operators: 2022 Recap & Marketing Trends
In many ways, 2022 was yet another outlier year in the tours and activities industry. Between surging fuel costs and aggressive inflation, changes to traveler and consumer behavior brought new and interesting challenges. Despite another year impacted by unique external factors, operators remained agile, creative, and adaptive in the dynamic landscape of 2022. Whether it […]