Urban Operators: 2022 Recap & Marketing Trends
In many ways, 2022 was yet another outlier year in the tours and activities industry. Between surging fuel costs and aggressive inflation, changes to traveler and consumer behavior brought new and interesting challenges. Despite another year impacted by unique external factors, operators remained agile, creative, and adaptive in the dynamic landscape of 2022. Whether it […]
Top 4 Social Media Advertising Trends in 2023
Social media advertising is constantly evolving, and it is important for tour operators and other businesses in the travel industry to stay up to date with the latest trends in order to effectively reach their target audience and achieve their marketing goals. As we enter 2023, there are several key trends that tour operators should […]