The pent up travel demand as the US reopens is real and we are seeing it in the data. Now is the time to take advantage of lower competitive PPC markets.
Author: Evan Lang
With Online Travel Agencies (OTAs) taking more and more bookings from tour operators, we knew we needed to find the most efficient and effective way to show up above them in Google search results.
Google Ads & Facebook Ads: Everything you need to know about COVID-19 related ad credits. Google has pledged $340M in ad credit to SMBs. With COVID-19 taking its toll globally, Google has pledged to give $340 million in ad credits to small and medium-sized businesses in an effort to alleviate some of the costs for businesses
Late last year, the average position metric was taken away by Google Ads. Average position was a historic data companion over the years telling you where your ad was showing on the search engine results page (SERP) in comparison to your competitors. While it was a vanity metric that prompted a warm and fuzzy feeling, … Continued
How much money are you spending on Google Ads? Or the better question, how much money are you wasting on Google Ads? Google Ads is the largest online advertising platform, holding the largest share of total U.S. digital ad spend at 38.6%. There are two reasons why Google Ads dominates online advertising: 1) Because it … Continued